Honest Ed's
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The legendary Honest Ed's lightbulbed sign
Honest Ed's is a landmark discount store located in downtown Toronto, Ontario, Canada. It is named for its proprietor, Ed Mirvish.
From its prominent location at Bloor and Bathurst streets, its glitzy exterior (the neon light displays are spectacular after dark) belies its very humble interior, with uneven, creaky floors and simple displays of low-priced merchandise, ranging from vacuum cleaners to winter coats to soup. Much of the store decor consists of posters and photos from Mirvish stage productions.
Mirvish gained fame for his marketing stunts, including free turkey giveaways near certain holidays.