Exxon Corp v Exxon Insurance Consultants International
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Exxon Corp v Exxon Insurance Consultants International [ 1981 ] 3 All ER 241, the name Exxon, while a trade mark is a word and as such cannot be copyrighted the use of this word by the defendants who work in a field that in no way shares a market segment with the plaintiff in no way dilutes the plaintiff's brand name nor infringe on its trade mark.