Doorway page
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Doorway pages are web pages that are created to rank high in search engine results for particular phrases with the purpose of sending you to a different page. They are also known as bridge pages, portal pages, zebra pages, jump pages, gateway pages, entry pages and by other names.
If you click through to a typical doorway page from a search engine result page, in most cases you will be redirected with a fast META refresh command to another page. Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.
Because many search engines give you a penalty for using the META refresh command, some doorway pages just trick you into clicking on a link to get you to the desired destination page.
See also
External links
- What are doorway pages? (http://searchenginewatch.com/webmasters/article.php/2167831)
- Doorway pages: The Good, The Bad, The Ugly (http://websearch.about.com/od/seononos/a/doorways.htm)