Cultural hegemony
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Cultural hegemony is the concept that a diverse culture can be ruled or dominated by one group or class, that everyday practices and shared beliefs provide the foundation for complex systems of domination.
The analysis of hegemony (or "rule") was formulated by Antonio Gramsci to explain why predicted communist revolutions had not occurred where they were most expected, in industrialized Europe. Marx and his followers had advanced the theory that the rise of industrial capitalism would create a huge working class and cyclical economic recessions. These recessions and other contradictions of capitalism would lead the overwhelming masses of people, the workers, to develop organizations for self-defense, including labor unions and political parties. Further recessions and contradictions would then spark the working class to overthrow capitalism in a revolution, restructure the economic, political, and social institutions on rational socialist models, and begin the transition towards an eventual communist society. In Marxian terms, the dialectically changing economic base of society would determine the cultural and political superstructure. Although Marx and Engels had famously predicted this eschatological scenario in 1848, many decades later the workers of the industrialized core still had not carried out the mission. Why not?
Gramsci argued that the failure of the workers to make anti-capitalist revolution was due to the successful capture of the workers' ideology, self-understanding, and organizations by the hegemonic (ruling) culture. In other words, the perspective of the ruling class had been absorbed by the masses of workers. In "advanced" industrial societies hegemonic cultural innovations such as compulsory schooling, mass media, and popular culture had indoctrinated workers to a false consciousness. Instead of working towards a revolution that would truly serve their collective needs (according to Marxists), workers in "advanced" societies were listening to the rhetoric of nationalist leaders, seeking consumer opportunities and middle-class status, embracing an individualist ethos of success through competition, and/or accepting the guidance of the Catholic Church.
Gramsci therefore argued for a strategic distinction between a "war of position" and a "war of movement". The war of position is a culture war in which anti-capitalist elements seek to gain a dominant voice in mass media, mass organizations, and educational institutions to heighten class consciousness, teach revolutionary analysis and theory, and inspire revolutionary organization. This is the attempt, in the words of Bob Marley, to "Emancipate yourself from mental slavery, None but ourselves can free our minds." Following the success of the war of position, communist leaders would be empowered to begin the war of movement, the actual insurrection against capitalism, with mass support.
Critics of the concept of "cultural hegemony" have noted that it tends to imply a false consciousness of the working class, which suggests that the masses of people are gullible and easily manipulated.
Although the analysis of cultural domination was first advanced in terms of economic classes, it can be applied more broadly. Gramsci's analysis suggested that prevailing cultural norms should not be viewed as "natural" or "inevitable". Rather, cultural norms - including institutions, practices, beliefs - should be investigated for their roots in domination and their implications for liberation.
For instance, one could note the support offered by scientists, educators, politicians, and journalists to the project of eliminating and/or assimilating Native Americans in the United States, to continuing the subjugation of all women, or maintaining the super-exploitation and subordinate status of African-Americans.
Although leftists may have been the primary users of this conceptual tool, the activities of organized conservative movements also draw upon the concept. This was seen, for instance, in evangelical Christian efforts to capture local school boards in the U.S. during the 1990s, and thus be able to dictate curriculum. Patrick Buchanan, in a widely discussed speech to the 1992 Republican Convention, used the term "culture war" to describe political and social struggle in the United States.
Theory about hegemonic culture has profoundly influenced Eurocommunism, the social sciences, and activist strategies. In social science the application of the concept of hegemony in the examination of major discourses (as by Michel Foucault) has become an important aspect of sociology, political science, anthropology, and other cultural studies. In education the concept has led to the development of critical pedagogy.
- See also: Reformism, cultural identity, Laclau and Chantal Mouffe :Hegemony and Socialist Strategy:, Noam Chomsky's, :Hegemony or Survival:, looking at the current US context.