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Couéism is an alternative term for autosuggestion, especially autosuggestion undertaken deliberately as a form of alternative medicine or self-improvement program. The word is derived from the work of Emile Coué, 1857-1926 a French psychologist and pharmacist who particularly advocated psychotherapy through autosuggestion or self-hypnosis.
The self-starting of conscious autosuggestion is that to flow a autosuggestion from our mind we have to feed it first. By repeating the wording as self-suggestion to the subconscious mind, we can condition the mind, and then conditioned mind will back it as an autogenic command when we need it.
A famous couéism or positive affirmation phrase is "every day in every way I am getting better and better."