Change agent
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A change agent is someone who engages either deliberately or whose behavior results in social, cultural or behavioral change. This can be studied scientifically and effective techniques can be discovered and employed. For example, captology developed at the Stanford Persuasive Technology Lab is the systematic study of how all sorts of interactive computing products may be used in this way.
Further reading
- B.J. Fogg Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann Publishers (http://www.bh.com/mk/), 2002, trade paperback 205 pages, ISBN 1558606432