Brian Maxwell
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Brian Maxwell (1953 - March 19, 2004), Canadian athlete and entrepreneur was the founder of PowerBar, a maker of quick energy products for athletes.
Brian was born in London, and grew up in Toronto, Canada. He graduated with a degree in architecture from the University of California, Berkeley in 1975 where he was on the track team. As the outstanding student on the team, he won the Brutus Hamilton Award. In future years, he frequently represented Canada as a long distance runner in competitions.
He started the PowerBar company in his kitchen with $55,000 in cash and ended up with a company with $50 million in sales.
The company was purchased by Nestlé in 2000 for $375 million.
On March 19, 2004, he died of a heart attack. He is survived by his wife, Jennifer, a nutritionist and co-founder of the PowerBar company, and six children.
External links
- PowerBar.com (http://www.PowerBar.com)
- press release: PowerBar Mourns the Passing of Founder, Brian Maxwell (http://www.powerbar.com/About/PowerNews/content_powernews_detail.asp?id=20043191859206614113208)
- Athlete, PowerBar creator Maxwell dies at 51 (http://www.marinij.com/Stories/0,1413,234~24407~2030909,00.html) - Marin Independent Journal (extended info, could be merged)pl:Brian Maxwell