Better Living Through Chemistry
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The phrase "Better Living Through Chemistry" is a variant of a DuPont advertising slogan, "Better Things for Better Living...Through Chemistry." DuPont adopted it in 1939 and was their slogan until the 1980s when the "Through Chemistry" bit was dropped; in 1999 it was replaced by "The miracles of science".
This phrase became popular as culture shifted from mod to hippie in the later half of the 1960s. Protesters would show up for a rally, perhaps to protest a chemical plant, wearing DuPont propaganda buttons, which bore this slogan, while high on LSD, Quaaludes or other man-made drugs.
Protests in the 1960s didn't all revolve around the Vietnam War. Dow Chemical and DuPont were common targets, as people disliked the "artificiality" they represented, not to mention the fact that DuPont did manufacture napalm. But food preservatives, industrial pollution, nuclear establishments, and the prohibition of drugs were also common topics of protests.
The phrase "Better Living Through Chemistry" was used on products that were not affiliated with DuPont to circumvent trademark infringement. This transmutation is now more commonly used than the original. This statement is used for commentary on several different topics, from the promotion of illegal drugs, to the praise of chemicals and plastics, to the criticism of the same, sarcastically.
This phase is sometimes associated with Aldous Huxley's book Brave New World, though it does not actually appear in the text of the book.
Use in Music
- Album title from 1996 by Fatboy Slim.
- Song on the 2000 album R by Queens of the Stone Age.
External links
- DuPont - Better Things... (http://heritage.dupont.com/touchpoints/tp_1939/overview.shtml)