Assis Chateaubriand, nicknamed familiarly Chatô or jockingly 'the King of Brazil', was a lawyer turned press magnate. His Diários Associados was a network of communications media that dominated popular press in Brazil from the Getúlio Vargas era to the 1964 Revolution. He was a colourful character of high ideals, big ambitions and lacking character, also responsible for the creation of the São Paulo Art Museum.

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