Arrowhead Water
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Arrowhead Water, also known as Arrowhead Mountain Springwater, is a brand of drinking water that is popular in the western United States, particularly in Arizona, the Northwest, and in California, where it is produced.
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Discovery
Arrowhead Mountain Springwater takes its name from a natural rock formation in the San Bernardino Mountains shaped like a giant arrowhead. Native American legend says the formation was burned in the mountain by the fall of an arrow from Heaven, showing the way to healing hot springs. Adjacent Cold springs are the original source and namesake of Arrowhead water.
The first mention of the Arrowhead springs was in records of priests stationed at the San Gabriel Mission, around 1810. Explorer David Noble Smith dubbed the waters arrowhead. By 1885, the arrowhead waters were famous for their supposed curing powers. The area around where the waters came from became an important touristic spot.
History of the arrowhead water brand
In 1884, Puritas water was established, becoming the predecessor to the Arrowhead water brand. In 1903, the company formally changed its name to Arrowhead water. The manufacturing and bottling of the water brand took place in the back of a hotel. In 1905, Arrowhead was sold around the Los Angeles area.
By 1917, the bottling operations had been moved to Los Angeles. In 1932, another important development for the company happened in the Los Angeles area, as it was named the official water refreshment of that year's Olympic Games, held at the City of the stars.
Arrowhead water would return to the Olympic Games once again in 1984, when the games were also played in Los Angeles.
The Nestlé era
In 1987, Arrowhead waters joined the Nestlé company, as Nestle had shown interest in selling drinking water. Soon after, the presence of Arrowhead water bottles in supermarkets across the Western part of the United States grew considerably.
In 1996, a 24 ounce bottle was introduced by the company. By the early 2000s, the company had introduced waters with different flavors to the market.
See also
External Links
- Official Site (http://www.arrowheadwater.com/)