Anheuser-Busch
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Anheuser-Busch Template:NYSE, the world's third largest brewing company in volume after InBev and SABMiller, is based in Saint Louis, Missouri, USA. The company brews 35 different beers and malt liquors. Anheuser-Busch's best known beers include brands such as Budweiser, the Busch and Michelob families, and Natural Light, widely acclaimed as the best light lager in the world. The company also produces a number of smaller-volume and specialty beers, nonalcoholic brews, malt liquors (King Cobra and the Hurricane family), and flavored malt beverages (e.g. the Bacardi family and Tequiza). "A-B", as the company is often called, owns 12 U.S. breweries.
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Holdings
Overseas, Anheuser-Busch owns two breweries including the Budweiser Stag Brewing Company Ltd. in the United Kingdom; in addition, breweries in seven countries produce Budweiser locally. It owns:
- 50% of Grupo Modelo in Mexico
- 29% of China's Harbin Brewery Group Ltd.
- 9.9% of Tsingtao Brewery Company Ltd. in China. Under an agreement with Tsingtao, Anheuser-Busch’s interest will increase to 27% during the next several years. A-B has 17 overseas offices.
In November 2004 A-B sold its 20% participation in CCU (Compañía de Cervecerías Unidas) in Chile to a Chilean Bank, in a public bid.
Anheuser-Busch owns Busch Gardens, SeaWorld, and several other amusement parks and resorts, as well as production, transportation and packaging operations related to its beer business.
The St. Louis Cardinals baseball team was owned by Anheuser-Busch from the mid 1950s until it was sold to a group of private investors in March 1996. Busch Stadium, paid for and built by the brewery in the early 1960s, still bears its name, although a new stadium is under construction and the current ballpark will be demolished by 2006. A-B has signed an agreement for the new ballpark to keep the "Busch Stadium" name.
(1) Source: Impact: Global News and Research for the Drinks Executive, Volume 33, Nos. 19 & 20, October 1 & 15, 2003.
Advertising
The company is known in the United States for its huge advertising presence, including a sports marketing division which creates advertising material for the Super Bowl and many other sporting events. Famous Busch television campaigns have included
- The "Gimme a light" spots
- Frogs saying 'bud-wei-ser'. The ad campaign later spawned additional characters: Louie and Frankie the chameleons and an inept ferret hit man
- The annual Bud Bowl
- The "Waazzzup" series
- The "Real American Heroes/Real Men of Genius" series of humorous radio and television ads.
Recently, Miller Brewing began a series of commercials which featured "referees" calling "penalties" on people for drinking Budweiser, and they would then take the Budweiser and replace it with Miller. Anheuser-Busch responded with their own "referees" commericals in which referees were taking people's Budweiser and keeping it for themselves. One such commercial showed the "referees" being confronted by the police.
Anheuser-Busch retains a number of advertising agency partners, including DDB, Goodby-Silverstein, Modernista, TBWA\Chiat\Day, and Cannonball.
Saint Louis Corporate Headquarters and Brewery
The world headquarters for Anheuser-Busch is in Saint Louis, Missouri. The brewery there, the largest of the Anheuser-Busch breweries, was opened in 1852 and includes three buildings that are on the register of National Historic Landmarks. At the headquarters, near downtown Saint Louis, tours of the brewery are available to the public. The tour takes visitors through the complex, and those of the legal age can enjoy two free glasses of beer at the end of the tour.
The company keeps a rotation of its famous Clydesdale horses at its headquarters, and visitors to the brewery can observe the Clydesdales in their exercise field and see their places in the carriage house. The bulk of the herd is kept at the company farm in St. Louis County.
See also
External links
- Anheuser-Busch Website (http://www.anheuser-busch.com/)
- Anheuser-Bush Web Page on the Saint Louis Brewery Tour (http://www.budweisertours.com/docs/stltour.htm)bg:Anheuser-Busch