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Stella Artois

From Academic Kids

Stella Artois is a Belgian lager beer that has been brewed in Leuven, Belgium by InBev (formerly InterBrew). Although the Artois brewery was established in 1366, the brew as it is commonly known today did not arrive on the scene until 1926. That year, the Stella Xmas beer was brewed for the first time. Colloquially known as Stella (the Latin word for star), it is the most popular premium lager in the UK beer market, and is being heavily promoted as an international brand by InBev. In many parts of the United Kingdom and Ireland Stella Artois has acquired the nickname Wifebeater. The exact origins of this name are not clear, but presumably this name likely arises from a famous scene in the play A Streetcar Named Desire, where Stanley (played by Marlon Brando in the film version) yells "Stella!", the name of his wife, as he begs her to return after violently beating her.

Stella Artois is the title sponsor of the Queen's Club Championships, an annual tennis tournament held in London.

Summary

  • Alcohol: 5.2%
  • Its widely known advertising slogan is "Reassuringly Expensive".
  • The slogan is conveyed by way of very costly and lengthy, filmic television and cinema commercials directed by renowned movie directors such as Jonathan Glazer.
  • A television advertising campaign famously used Verdi's The Force of Destiny, previously used in the film Jean de Florette.
  • Famous for its 'Stubby' beer bottles (25cl)
  • It is also available in 44cl, 50cl & 56.8cl (pint) cans, 33cl and 66cl bottles, and 500cl draught kegs
  • Stella Artois is brewed in Belgium and the United Kingdom, as well as other countries.
  • Commonly known as 'wifebeater' because of the famous Marlon Brando performance in Streetcar Named Desire, where he has beaten his wife, then pleads for her forgiveness shouting "Stelllllaaaaa!" Coincidentally, this line and performance was notoriously mimicked in one of the most popular episodes of the Seinfeld Show in the 1990s as the beer also began its ascent in popularity. (Note, this nickname is not to do with its alcohol content, as most other premium Belgian beers are 7.5% or more (eg. Duvel, Westmalle, Scaldis/Bush and Chimay...)nl:Stella Artois
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