Staples, Inc.
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Staplesstore.jpg
Staples, Inc. Template:Nasdaq is one of the world's largest office supply retail store chains, with over 1,600 stores worldwide, including stores in the United States, Belgium, Canada (Staples Business Depot), France, Germany, Italy, the Netherlands, Portugal, Spain, Sweden and the United Kingdom. The company's first store was opened in Brighton, Massachusetts in 1986. The company is headquartered in Framingham, Massachusetts.
The L in the logo is a stylized staple.
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Staples Center
Staples, Inc. is one of the corporate sponsors of the Staples Center.
The Staples Center is located in Los Angeles, California. It was built in 1999.
Staples Advertising
Throughout most of the company's history, Staples employed, in its American commercials and advertising promotions, the slogan "Yeah, we've got that.", signifying their wide selection of products. This slogan was retired in 2003, to be replaced with "That was easy." Expanding on that theme, 2005 ads featured a large red push button marked "easy". Plastic replicas of the "easy button" were distributed at Staples stores. In the UK, Staples uses the slogan "You want it. We've got it."'
Snowbot
The Staples Snowbot was an advertising character that appeared in the United States, in television and print advertising during the 2000 and 2001 Christmas seasons.
The Snowbot was a robot shaped like a snowman who refuses to let go of the inkjet printer he has fallen in love with. After the printer is wrestled from his grasp, the robot utters a monotone "Weeping. Weeping." He is consoled by a Staples employee who offers him a computer mouse instead.
The robot's "Weeping. Weeping." catchphrase briefly became a popular meme on the internet, and the ad itself was parodied in an American 2002 Christmas ad for Dell Computers, in which a robot hassles a shopper (including striking him with a candy cane) when he attempts to purchase a PC at an unnamed office supplies retailer.
Staples, Inc./Giant-Stop & Shop Collaboration
In March 2005, Staples, Inc. with Giant-Stop & Shop announced a joint collaboration in which all Giant-Stop & Shop supermarkets will have a Staples branded store-within-store section that will sell traditional school and home office products in addition to copy and photo paper, ink cartridges, and technology products. The Staples store-within-store section is set to debut in July 2005.
External links
- Staples.com (http://www.staples.com/)
- Staples Center web site (http://www.staplescenter.com/)
- Yahoo! - Staples, Inc. Company Profile (http://biz.yahoo.com/ic/14/14790.html)