Rice Krispies
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Rice Krispies is a brand of breakfast cereal that has been produced by Kellogg's since 1928. They are made of a sugary rice mixture which is shaped into the form of rice kernels and toasted. These kernels bubble and rise in a way to form very thin walls which collapse when suddenly exposed to milk or juices. This in in contrast to puffed rice, which was introduced in 1904.
They are marketed with the phrase "Snap, crackle, pop", which is supposed to be the sound made when milk is poured over them. The elfin characters of Snap, Crackle and Pop appear on most Rice Krispies boxes — opinion varies concerning Crackle's occupation, but Snap is always portrayed as a baker and Pop as a soldier. To demonstrate the marketing penetration of this brand and constrast it with American political ignorance, pollster Kellyanne Conway reported in 2002 that while most Americans could name the three elves, they could not name any three of the nine sitting Supreme Court Justices. Considering the age group involved, this may have been due to the very famous commercial aired in the 1960's using the music from the tenor aria in I Pagliacci with the words "No More Rice Krispies" or the fact that the same jingle was used for decades its other commercials.
In 1941, a Kellogg's employee by the name of Mildred Day concocted and published a recipe consisting primarily of Rice Krispies and melted marshmallow as a item for a Camp Fire Girls bake sale, which has remained a very popular snack dubbed rice krispie treats. One variation is to use chocolate instead of marshmallow and is known in many parts of the world as "Chocolate Crackles". Many candy bars that have chocolate or peanut butter include some form of Rice Krispies to add crunch.
Rice Krispies are known by different names depending on the country. In Australia Kellogg's sells the product under the name Rice Bubbles.
Languages
The cereal is marketed on the basis of the noises it produces when milk is added to the bowl. The onomatopoetic noises differ by language:
- English: "Snap! Crackle! Pop!"
- French: "Cric! Crac! Croc!"
- German: "Knisper! Knasper! Knusper!"
- Swedish: "Piff! Paff! Puff!"
- Spanish: "Pim! Pum! Pam!"
External links
- Official site (http://www.ricekrispies.com/)
- Cereal.com: Rice Krispies Page (http://www.cereal.com/Breakfast-Cereals/ricekrispies.htm)