Pepsi ONE
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Pepsi ONE (so named because it contains one calorie per eight-ounce serving) is a sugar-free cola, marketed by PepsiCo in the United States as an alternative to regular Pepsi and Diet Pepsi.
On June 30, 1998, the artificial sweetener acesulfame potassium was approved for use by the Food and Drug Administration. PepsiCo responded within one hour, announcing the introduction of Pepsi ONE (which reached store shelves the following October). This new variety was based upon an earlier product (sold in other countries) called Pepsi Max, but featured a formula and flavor profile developed specifically for the US market.
The launch of Pepsi ONE included an advertising campaign featuring actor Cuba Gooding Jr. and the slogan "just one calorie." Subsequently, comedian Tom Green appeared as the spokesperson.
Formula
As in Pepsi Max, the aforementioned acesulfame potassium was combined with aspartame to provide the beverage's sweetness. Some consumers claimed that this resulted in a better taste than that of other diet colas (most of which are sweetened with aspartame alone).
After several years of declining sales, a new formula was introduced in early 2005, replacing aspartame with Splenda brand sucralose. (Acesulfame potassium remained the secondary sweetener.) This change was accompanied by new packaging and a new advertising campaign.
| INGREDIENTS
Contains: carbonated water, caramel color, natural & artificial flavors, phosphoric acid, potassium benzoate (preserves freshness), sucralose (Splenda brand), caffeine, citric acid, acesulfame potassium. |
| Serving Size | 8 fluid ounces |
| Calories | 1 |
| Total Fat (g) | 0 |
| Sodium (mg) | 25 |
| Total Carbohydrate (g) | 0 |
| Sugars (g) | 0 |
| Protein (g) | 0 |