Juicy Fruit
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Juicy Fruit is a flavor of chewing gum made by Wrigley's. Introduced in the United States in 1893, Juicy Fruit almost immediately became one of the best-selling brands in the country, and remains so today. It has had seven different packaging designs as of 2004; many older packages are considered collectors items in a niche market.
The flavor was taken off the civilian market temporarily during World War II because of shortages in the necessary ingredients to make it; additionally, demand for gum to be included in C-rations made sufficient production impossible. The gum was re-introduced to the general public in 1946.
Each three-gram stick contains ten calories (42 kilojoules).
Which "fruit" serves as the flavor of Juicy Fruit has been deliberately made vague by Wrigley's. Recently the company has capitalized on this in a campaign selling gum with flavors named "Strappleberry," "Grapermelon" etc. under the Juicy Fruit brand. Wrigley's apparently told Imponderables that banana is one crucial flavor among many others.
The Juicy Fruit Song
Juicy Fruit TV commercials from the 80's introduced the Juicy Fruit Song, which is still used in the 2005 ads.
Get your skis shined up / grab a stick of Juicy Fruit / the taste is gonna move you / Take a snif / Pull it out / The taste is gonna move you when you pop it in your mouth / Juicy Fruit, it's gonna move you / Chew a stick, it sticks right to you / Juicy Fruit, the taste, the taste, the taste is gonna move you.
External link
- www.juicyfruit.com - Official website (http://www.juicyfruit.com/)