From Academic Kids
A herd is a large group of animals. The term is usually applied to mammals, particularly ungulates. Other terms are used for similar phenomena in other types of animal. For example, a large group of birds is usually called as flock and a large group of carnivores is usually called a pack. In addition, special terms may be used for particular taxa: for example a flock of geese is sometimes called a gaggle. However in theoretical discussions in behavioural ecology the generic term "herd" is used for all these kinds of assemblage.
When an association of animals (or, by extension, people) is described as a "herd", the implication is that the group tends to act together (for example, all moving in the same direction at a given time), but that this does not occur as a result of planning or co-ordination. Rather, each individual is choosing behaviour that corresponds to that of the majority of other members, possibly through imitation or possibly because all are responding to the same external circumstances. A herd can be contrasted with a co-ordinated group where individuals have distinct roles. Many human groupings, such as an army detachments or sports teams, show such co-ordination and differentiation of roles, but so do some animal groupings such as those of eusocial insects, which are co-ordinated through pheromones and other forms of animal communication. Conversely, some human groupings may behave more like herds.
Why do animals herd?
The question of why animals group together is one of the most fundamental in sociobiology and behavioural ecology. As noted above, the term "Herd" is most commonly used of grazing animals such as ungulates, and in these cases it is believed that the strongest selective pressure leading to herding rather than a solitary existence is protection against predators. There is clearly a tradeoff involved, since on the one hand a predator may hesitate to attack a large group of animals, while on the other a large group offers an easily detected target. It is generally believed that the most important protective factor is risk dilution - even if a predator attacks the herd, the risk for any individual that it will be the victim is greatly reduced. In the case of predators, it is often unclear whether the term "herd" is appropriate, since there may be some degree of co-ordination or role differentiation in group hunting. Predator groups are commonly smaller than grazing groups, since although a pack may be more effective at pulling down prey than a single animal, the prey then has to be shared between all members, so that the weaker animals will often be better off hunting smaller prey on their own.
The structure of herds
A herd is by definition relatively unstructured. However, there may be one or a few animals which tend to be imitated by the rest of the members of the herd more than others. An animal taking this role is called a "control animal", since its behaviour will predict that of the herd as whole. It cannot be assumed, however, that the control animal is deliberately taking a leadership role. Control animals are not necessarily, or even usually, those that are socially dominant in conflict situations.
Domestic animal herds are assembled by humans for practicality in raising them and controlling them. Their behaviour may be quite different from that of wild herds of the same or related species, since both their composition (in terms of the distribution of age and sex within the herd) and their history (in terms of when and how the individuals joined the herd) are likely to be very different.
The term herd is also applied metaphorically to human beings in social psychology, with the concept of herd behaviour. However both the term and concepts that underly its use are controversial. The term is often used carelessly and applied to a range of situations that have little in common either with each other or with the behaviour of animals in herds. It will be clear from the discussion above that the correct usage would be for situations where apparently organised behaviour results from a group of unco-ordinated people acting in imitation of one another.
The term has acquired a semi-technical usage in behavioral finance to describe the largest group of market investors or market speculators who tend to 'move with the market,' or 'follow the general market trend.' This is at least a plausible example of genuine herding, though according to some researchers it results from rational decisions through processes such as information cascade and rational expectations. Other researchers, however, ascribe it to non-rational process such asmimicry, fear and greed contagion. "Contrarians" or contrarian investors are those who deliberately choose to invest or speculate counter to the herd.