Drive-in theater

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Drive-ins are an important pop-culture memory for many.

The drive-in theater was invented by Richard Hollingshead and is a form of cinema structure (or rather, lack thereof), the first of which opened on June 6, 1933 in Camden, New Jersey.

It consists of, quite simply, a large field, a projection booth and a large, whitewashed wall. It allows the audience to "drive-into" the theater, and view the features from the comfort and privacy of one's own car. Audio, originally, was provided by speakers on posts next to which a car would be parked. This system has been superseded by the more economical method of broadcasting the soundtrack at a low output power to be picked up by a car radio. This method is also advantageous as it allows the soundtrack to be picked up in stereo by the audience instead of monaural.

The drive-in reached peak popularity in the late 1950s and early 1960s, particularly in rural areas. Among its advantages was the fact that a family with a young baby could take care of the baby while watching a movie. However, revenue was more limited than regular theatres on account that shows can only start at twilight at the earliest. There were abortive experiments to try to create suitable conditions for day viewing like large tent structures, but nothing viable was developed.

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The 61 Drive In, the only such theater left in Iowa.

During the 1960s, the movies shown changed from family-oriented pieces to sexploitation movies. The greater privacy afforded to patrons also gave drive-in theaters a reputation as immoral. In addition, the economics of real estate with the large properties becoming increasingly expensive for the owners to successfully operate their businesses. These changes, and the advent of VCRs, led to a sharp decline in popularity of drive-in theaters. It is now approaching a quasi-novelty status, with the remaining handful catering to a generally nostalgic audience.

More recently, groups of dedicated individuals have organized so-called "Guerilla Drive-ins", in an attempt to bring back the forgotten drive-in. Showings are organized online, and participants meet outside at a specified location to watch a film. While the phenomenon remains relatively obscure, decreasing video projector costs will likely lead to an increase in popularity. The most well-known Guerilla drive-ins include the Santa Cruz drive-in (http://www.thespoon.com/drivein) in Santa Cruz, CA and MobMov (http://www.mobmov.org) in Berkeley, CA.

Surviving Drive-In Theaters

The following is a partial list of notable surviving drive-in theatres:

References

  • "Drive-in" (2001). The Film Encyclopedia, 4th ed., Ephraim Katz (ed). HarperCollins, New York.
  • Don Sanders, Susan Sanders, (October 2003) The American Drive-In Movie Theater Motorbooks International. ISBN 0760317070
  • Kerry Segrave (October 2001) Reprint Edition. Drive-In Theaters: A History from Their Inception in 1933 McFarland & Company. ISBN 0899507522
  • Elizabeth McKeon, Linda Everett, Liz McKeon (December 1998) Cinema Under the Stars: America's Love Affair With the Drive-In Movie Theater Cumberland House. ISBN 158182002X

External links

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