David P. Reed
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David P. Reed is a computer scientist known for Reed's law, his assertion that the utility of large networks, particularly social networks, can scale exponentially with the size of the network.
It was first cited in "The Law of the Pack," Harvard Business Review (February 2001) pp 23-4.
Reed is working at the MIT Media Lab in the Viral Communications (http://dl.media.mit.edu/viral) project.