Crowd psychology

From Academic Kids

Ordinary people typically gain power only by acting collectively. But, historically, because crowds have been able to effect social change, they have also provoked controversy. The collective action that some people condemn, others support. Social scientists have developed several different theories for explaining crowd psychology.

Contents

Contagion Theory

An early explanation of collective behavior was formulated by French sociology Gustave Le Bon. According to Le Bon’s contagion theory, crowds exert a hypnotic influence over their members. Shielded by the anonymity of a crowd, people abandon personal responsibility and surrender to the contagious emotions of the crowd. A crowd thus assumes a life of its own, stirring up emotions and driving people toward irrational, perhaps violent, action.

Le Bon’s idea that crowds foster anonymity and sometimes generate emotion is surely true. Yet, as Clark McPhail points out, systematic research reveals that “the madding crowd” does not take on a life of its own, apart from the thoughts and intentions of members. Norris Johnson, after investigating a panic at a 1979 Who concert concluded that the crowd was composed of many small groups of people mostly trying to help each other.

Convergence Theory

Convergence theory holds that crowd behavior is not a product of the crowd itself, but is carried into the crowd by particular individuals. Thus, crowds amount to a convergence of like-minded individuals. In other words, while contagion theory states that crowds cause people to act in a certain way, convergence theory says the opposite: that people who wish to act in a certain way come together to form crowds.

We have all heard of white people banding together to threaten African Americans who try to move into their neighborhoods. In such cases, convergence theorists contend, the crowd itself does not generate racial hatred or violence; in all likelihood hostility has been simmering for some time among many local people. A crowd then arises from convergence of people who oppose the presence of black neighbors. Convergence theory claims that crowd behavior is not irrational; rather, people in crowds express existing beliefs and values.

Emergent-Norm Theory

Ralph Turner and Lewis Killian developed the emergent-norm theory of crowd dynamics. These researchers concede that social behavior is never entirely predictable, but neither are crowds as irrational. If similar interests may draw people together, distinctive patterns of behavior may emerge in the crowd itself. Crowds begin as collectivities, acting, and protest crowds – norms may be vague and changing as when, say, one person at a rock concert holds up a lit cigarette lighter to signal praise for the performers, and other follow suit. In short, people in crowds make their own rules as they go along.

Decision-making, then, plays a major role in crowd behavior, although casual observers of a crowd may not realize it. Crowd behavior reflects the desires of participants, but it is also guided by norms that emerge as the situation unfolds. Emergent-norm theory points out that people in a crowd take on different roles. Some step forward as leaders; others become lieutenants, rank-and-file followers, inactive bystanders or even opponents.

Bibliography

  • Johnson, Norris R. "Panic at 'The Who Concert Stampede': An Empirical Assessment." Social Problems. Vol. 34, No. 4 (October 1987):362-73
  • Le Bon, Gustave. (1895) The Crowd: A Study of the Popular Mind (http://onlinebooks.library.upenn.edu/webbin/gutbook/lookup?num=445). Project Gutenberg.
  • Berk, Richard A. Collective Behavior. Dubuque, Iowa: Wm. C. Brown, 1974
  • Turner, Ralph, and Lewis M. Killian. Collective Behavior 2d ed. Englewood Cliffs, NJ:Prentice Hall, 1972; 3d ed., 1987; 4th ed., 1993.

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