Badge engineering is a term that describes the rebadging of one model of car as another. This often occurs when two companies pool resources by operating a joint venture or merging their operations. While originally, differences were confined to the badges used on the model, more typically it involves slight styling differences, usually with different headlights and rear lights. It also occurs when an individual manufacturer owns a portfolio of different brands, and markets the same car under a different brand in different territories. Language problems can also mean that a car has to be given a different name in a certain country.
Missing imagePeugeot807.jpg Peugeot 807 | Missing imageCitroenc8.jpg Citroën C8 |
Current examples
| Model
| Rebadged as
| Where
|
| Daewoo Kalos
| Chevrolet Aveo
| United States, Canada, Eastern Europe, South Africa, Middle East
|
| also as
| Chevrolet Kalos
| Western Europe
|
| also as
| Suzuki Swift+
| Canada
|
| and as
| Pontiac Wave
| Canada
|
| Daewoo Lacetti
| Chevrolet Lacetti
| Europe
|
| also as
| Suzuki Reno
| United States
|
| also as
| Chevrolet Optra5
| Canada, India
|
| Daewoo Tacuma
| Chevrolet Vivant
| South Africa
|
| Daewoo Nubira
| Chevrolet Nubira/Lacetti
| Western Europe (as Lacetti in the United Kingdom and Eastern Europe)
|
| also as
| Chevrolet Optra
| Canada, South Africa, Thailand, India
|
| also as
| Suzuki Forenza
| United States
|
| and as
| Buick Excelle
| China
|
| Daewoo Magnus
| Chevrolet Evanda
| Europe
|
| also as
| Suzuki Verona
| United States, Canada
|
| also as
| Chevrolet Epica
| Canada
|
| Ford Escape
| Mazda Tribute
| United States, Canada, Japan
|
| Holden Commodore
| Chevrolet Lumina/Omega
| Middle East, Southern Africa, Southeast Asia, (as Lumina) South America (as Omega)
|
| Holden Monaro
| Vauxhall Monaro
| United Kingdom
|
| also as
| Pontiac GTO
| United States
|
| and as
| Chevrolet Lumina Coupe
| Middle East
|
| Holden Statesman
| Chevrolet Caprice
| Middle East
|
| Honda Civic
| Rover 400
| Europe
|
| Isuzu Trooper
| Holden Jackaroo
| Australia, New Zealand
|
| also as
| Opel Monterey
| Europe
|
| Isuzu MU
| Opel/Vauxhall/Holden Frontera
| Europe (as Opel), except UK (as Vauxhall)
Australia (as Holden)
|
| also as
| Honda Passport
| North America
|
| Mazda 323
| Ford Activa
| Taiwan
|
| also as
| Ford Lynx
| Southeast Asia
|
| Opel Corsa A
| Buick Sail
| China
|
| Opel Zafira
| Subaru Traviq
| Japan
|
| Peugeot 807
| Citroën C8
| Europe
|
| also as
| Fiat Ulysse
| Europe
|
| also as
| Lancia Phedra
| Europe
|
| Porsche Cayenne
| Volkswagen Touareg
| North America
|
| Renault Kangoo Express
| Nissan Kubistar
| Europe
|
| Renault Clio Symbol
| Nissan Platina
| Mexico
|
| Renault Trafic
| Nissan Primastar
| Europe
|
| also as
| Opel/Vauxhall Movano
| Europe (as Opel), except UK (as Vauxhall)
|
| Subaru Impreza
| Saab 9-2x
| North America
|
| Suzuki Ignis
| Holden Cruze
| Australia, New Zealand
|
| also as
| Chevrolet Cruze
| Asia
|
| Suzuki Wagon R
| Opel/Vauxhall Agila
| Europe
|
| Toyota Matrix
| Pontiac Vibe
| North America
|
| also as
| Toyota Voltz
| Japan
|
| Opel Astra T3000
| Chevrolet Viva
| Russia
|
| Nissan Skyline
| Infiniti G35
| North America
|
Past examples
| Model
| Rebadged As
| Where
|
| Chevrolet Cavalier
| Toyota Cavalier
| Japan
|
| Chevrolet Chevette
| Pontiac Acadian
| Canada
|
| Chevrolet Corsica
| Pontiac Tempest
| Canada
|
| Chevrolet Venture
| Opel/Vauxhall Sintra
| Europe (as Opel), except UK (as Vauxhall)
|
| Chrysler Horizon
| Dodge Omni
| United States
|
| also
| Plymouth Horizon
| United States
|
| Dodge Caravan
| Plymouth Voyager
| United States, Canada
|
| Ford Contour
| Mercury Mystique
| United States
|
| Ford Escort (US)
| Mercury Lynx
| United States
|
| Ford Escort
| VW Pointer
| South America
|
| Ford Explorer (2dr)
| Mazda Navajo
| United States
|
| Ford Fiesta
| Mazda 121/Soho
| Europe (as 121), Southern Africa (as Soho)
|
| Ford Laser
| Mercury Tracer
| United States
|
| Ford Scorpio
| Merkur Scorpio
| United States
|
| Ford Sierra XR4i
| Merkur XR4Ti
| United States
|
| Ford Verona
| VW Apollo
| Brazil
|
| Hillman Avenger
| Plymouth Cricket
| United States
|
| also
| Dodge Polara/1500
| Brazil (as Polara) Argentina (as 1500)
|
| Holden Commodore
| Toyota Lexcen
| Australia
|
| Honda Ballade
| Triumph Acclaim
| Europe
|
| Honda Civic
| Rover 200
| Europe
|
| Honda Concerto
| Rover 400
| Europe
|
| Honda Integra
| Rover 416i
| Australia
|
| Honda Odyssey
| Isuzu Oasis
| United States
|
| Honda Quintet
| Rover Quintet
| Australia
|
| Hyundai Excel
| Mitsubishi Precis
| United States
|
| Isuzu Aska
| Holden Camira
| New Zealand
|
| Isuzu I-Mark
| Chevrolet Spectrum
| United States, Canada
|
| also as
| Pontiac Sunburst
| Canada
|
| Isuzu Piazza
| Holden Piazza
| Australia
|
| Isuzu Trooper
| Vauxhall Monterey
| UK
|
| also as
| Acura SLX
| United States
|
| Isuzu MU
| Opel/Vauxhall/Holden Frontera
| Europe (as Opel), except UK (as Vauxhall)
Australia (as Holden)
|
| also as
| Honda Passport
| North America
|
| Isuzu Impulse
| Geo Storm, Asüna Sunfire
| United States (as Geo), Canada (as Geo and Asüna)
|
| Kia Avella
| Ford Aspire/Festiva
| United States (as Aspire), Australasia (as Festiva)
|
| Kia Sephia
| Timor
| Indonesia
|
| Lancia Delta
| Saab 600
| Sweden
|
| Land Rover Discovery
| Honda Crossroad
| Japan
|
| Mazda 121
| Ford Festiva
| North America, Asia, Australasia
|
| Mazda 323
| Ford Laser
| Asia, Australasia, Southern Africa, Caribbean
|
| also as
| Ford Tonic
| South Africa
|
| and as
| Sao Penza
| United Kingdom
|
| Mazda 626
| Ford Telstar
| Asia, Australasia, Southern Africa
|
| Mercury Villager
| Nissan Quest
| North America
|
| Mitsubishi Sapporo
| Dodge Challenger, Plymouth Sapporo
| United States
|
| Mitsubishi Sigma
| Lonsdale
| United Kingdom
|
| also as
| Chrysler Sigma
| Australia
|
| Mitsubishi Eclipse
| Eagle Talon
| United States
|
| also as
| Plymouth Laser
| United States
|
| Morris Marina
| Leyland Marina
| Australia
|
| also as
| Austin Marina
| Canada, South Africa
|
| and as
| Austin America
| United States
|
| Nissan Cherry
| Alfa Romeo Arna
| Europe
|
| Nissan Patrol
| Ford Maverick
| Europe
|
| Nissan Pintara
| Ford Corsair
| Australia
|
| Nissan Pulsar
| Holden Astra
| Australia
|
| Opel Commodore
| Vauxhall Viceroy
| United Kingdom
|
| Opel Kadett
| Vauxhall Astra
| United Kingdom
|
| also
| Isuzu Gemini
| Japan
|
| also
| Pontiac LeMans
| United States, Canada
|
| also
| Asüna SE
| Canada
|
| and as
| Passport Optima
| Canada
|
| Opel Omega
| Cadillac Catera
| United States
|
| Opel Senator/Monza
| Vauxhall Royale
| United Kingdom
|
| Oltcit
| Citroën Axel
| Europe
|
| Peugeot 104
| Citroën LN
| Europe
|
| also as
| Talbot Samba
| United Kingdom
|
| Peugeot 806
| Citroën Evasion
| Europe
|
| also as
| Fiat Ulysse
| Europe
|
| also as
| Lancia Zeta
| Europe
|
| Rover 800/Sterling
| Sterling
| United States
|
| Subaru Legacy
| Isuzu Aska
| Japan
|
| Suzuki Ignis
| Holden Cruze
| Australia, New Zealand
|
| Suzuki SJ413
| Suzuki Samurai
| United States
|
| also as
| Suzuki Sierra
| Australia
|
| also as
| Holden Drover
| Australia
|
| Suzuki Sidekick
| Geo Tracker
| United States, Canada
|
| and as
| Pontiac Sunrunner, Asüna Sunrunner
| Canada
|
| Suzuki Swift
| Holden Barina
| Australia
|
| also as
| Geo Metro
| United States, Canada
|
| and as
| Pontiac Firefly
| Canada
|
| Suzuki Wagon R
| Opel/Vauxhall Agila
| Europe
|
| Toyota Corolla
| Holden Nova
| Australia
|
| also as
| Geo Prizm
| United States
|
| also as
| Chevrolet Prizm
| United States
|
| Toyota Camry
| Holden Apollo
| Australia
|
| Vauxhall Cavalier
| Chevrolet Chevair
| South Africa
|
| Vauxhall Viva
| Chevrolet Firenza
| South Africa
|
| VW Santana
| Ford Versailles
| Brazil
|
Models produced under licence
These lists do not include models that have been produced by other companies under licence, such as versions of the Mitsubishi Colt produced by Proton in Malaysia or the Renault 12 produced by Dacia in Romania.
See also
de:Badge Engineering
nl:Badge-engineering
ja:バッジエンジニアリング
