Activision ( NASDAQ:ATVI ) is a computer game publisher founded in 1979. Its first products were cartridges for the Atari 2600 video console system, and it is now one of the largest video game publishers in the world, second only to Electronic Arts.
History
Prior to the formation of Activision, video
games were published exclusively by the makers of the systems the games were
designed for. Activision was the first third-party game publisher. The company
was founded by former music industry executive Jim Levy and former Atari
programmers David Crane, Larry Kaplan, Alan
Miller and Bob Whitehead. Atari did not credit its programmers when it released
software titles, which is commonly cited as a reason the developers left. Levy
took the approach of promoting game creators along with the games themselves.
The departure of the four programmers, whose titles made up more than half
of Atari's cartridge sales at the time, caused legal action between the two
companies which was
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not ultimately settled until 1982.
As the market for game consoles started to decline, Activision branched out,
producing game titles for home computers as well, and acquiring smaller publishers.
Activision changed its name to Mediagenic in 1988. After filing for Chapter 11bankruptcy in 1992, it changed its name back to Activision. Emerging from bankruptcy, it continued to develop games for PCs and video game consoles and resumed making strategic acquisitions.
In 2003, Activision, along with three other game software publishers, was investigated by the Securities and Exchange Commission for its accounting practices.